writer. strategist. creator.

hey there, I’m Erika.

From blog articles, books, white papers, video scripts, emails, and more, I revel in wielding words and making them do my bidding.

If you’re here, you know “content is king.” But good content’s hard. Any freelancer can give you a blog post on XYZ topic (that may or may not be plagiarized or written by AI). Getting good, high-performing, valuable content is more difficult than ever. That’s where I come in.

I've not only written and edited lots of stuff, I’ve also built scalable content machines at companies from seed-stage to post-IPO across multiple industries. I focus on creating the best experience for the audience in mind. Whether it's content for brand, SEO, thought leadership, sales enablement, or a mix of them all, my content achieves its goals and provides value both for the reader and the publishing company.

nice things people have said about me.

““Erika managed all paid, SEO and website content that drives the inbound growth engine. Erika and her team are the content force behind the digital channel growth. When Erika takes on something, it gets done. Five stars.””
— Saranya Babu, CMO
““Erika was such a pleasure to work for and with. She’s people and detail-oriented, results-focused, and sharp as a tack. She’s a highly-skilled, tactical #girlboss and anyone would be lucky to have her in their corner.””
— Annie McElrath, Content Marketer
““Sharp, highly intelligent, and passionate about her work are some apt descriptors of Erika. She’s content royalty, and doesn’t need prodding to deliver.””
— Mike Kalka, Sr. Director, Technical Support
““Erika is the best content manager I’ve ever worked with. She’s a strong writer, and has an incredible grasp of how to take very technical concepts and put them into interesting (and easy-to-understand) pieces.””
— Kari Hanson, VP of Marketing
“She consistently took SailPoint content to the next level; which was especially critical when we went public. (It helps that she is very easy to get along with, too.)”
— Will Sharp, Engagement Manager
““She built an amazing team and processes that delivered great content for our paid channels. Straightforward, productive, passionate, and always trying to do her best.””
— Nadya Sharipova, Head of Performance Marketing
““She’s kind, supportive and very knowledgeable about content strategy and SEO. Her approach to content is clear, consistent and enables organizations to engage consistently with their ideal audience.””
— Yuvika Iyer, Founder

samples of my work.

services I provide.

  • The most foundational need of them all: the actual writing of content. I specialize in writing longer-form content: books & eBooks, white papers, solution briefs, research reports, etc. I’m famous for being able to turn a few data points into an in-depth report. Or, turn a technical concept into a piece you don’t need a dictionary to decipher.

    But don’t worry, I can help with whatever content you need. Ads, emails, case studies, video scripts, landing pages… the list goes on. I’ll also make sure it matches your brand style: punchy, formal, irreverent, friendly, or a mix of it all.

  • Don’t yet have your content foundation? Let’s create one. First, I’ll learn a bit about your company, its goals, where it wants to go, and — most importantly — your audience. Then, I can set the stage for growth by creating a plan for a scalable engine to take your content to next-level heights.

    Depending on where you are in your plans, we’ll explore style guides, tone & voice, what content best fits your goals, topic ideation, and more.

  • I’ll admit, I’m a sucker for spreadsheets. Writing the thing and determining the plan are essential pieces of Content. But the way you measure value is by looking at the data.

    How many are consuming your content? How’d they find it? Where are they consuming it? How is it influencing your funnel? Let’s look at the data and get optimizing.

get in touch.